September 10, 2019
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Kate Marshall

Announcing Zestful's $5M funding round

Zestful secures $5M in seed funding enabling companies to completely individualize their perks and rewards programs.

Our team is happy to announce a new seed round of $5 million in funding led by Thrive Capital with additional participation by Box Group, Y Combinator, Matchstick Ventures, Third Kind Capital, and Shrug Capital.

This new round brings Zestful’s total funding for the year to $6.2 million, positioning our team to invest heavily in our product and overall growth.

Hit the ground running

Since launching earlier this year, our perks catalog has expanded to offer more than 1,300 products and services, including both national and local options. Our growth currently sits at 80% month-over-month, our customers have made more than 300 donations to charity, and our team has onboarded more than 100 companies across 14 countries—and counting.

One of the most exciting aspects thus far has been the variety of companies that have found success with Zestful. Our customers range from small businesses and marketing agencies to large startups and traditional enterprises with anywhere from hundreds to thousands of employees.

H1 2019 insights:

  • The top 3 most popular perks are Uber, Lyft, Amazon, and Starbucks.
  • The fastest-growing perks are ClassPass, Audible, Scoot, Spotify, and Kindle.
  • The most popular perk categories are food & drink, home & life, and travel.

Perks your way

For small companies and startups, software like Zestful has never existed. Most perk and reward solutions are tailored to Fortune 100 companies, leaving smaller teams to find a solution on their own. Zestful’s mission is to give small and large companies alike the superpowers they need to keep their diverse workforce happy.

Zestful has no spend minimums or contracts. On average, the companies using Zestful give ~$50 per employee per month, making it easy for teams of all sizes to implement.

"Everything today is so personalized, but somehow the perks your employer gives you are still one-size-fits-all. By giving people a balance that they can spend anywhere they want, you’re actually giving them the ability to use their work perks to benefit their personal lives. With this new round of funding, we’ll be able to make Zestful that much better and continue expanding to companies of all shapes and sizes." –Mat Vogels, CEO & Founder, Zestful

With the addition of popular program suggestions and templates, like a monthly fitness allowance, experience and travel stipends, and meal plan programs (especially useful for remote employees), our newest product release makes it even easier for smaller companies to get up and running in minutes.

On the roadmap is a mobile app, various integrations, including Zapier and Slack, and event-based Rewards which will allow admins to set goals ahead of time for their employees to achieve and, in turn, earn rewards to use in Zestful.

Signing up is free and getting started is simple with pricing at just $5 per employee per month. Learn more at zestful.com.